The inspiration behind Fjord collections is the impressive and majestic Nordic fjords itself. We created the visual identity of marrying Scandinavian to the theme of pragmatic simplicity. We also helped to develop social media channels and establish blogger networks.
The contents created were very engaging and attractive to the target audience, generating 20K more followers to the brand from Jan 2015 to July 2016.
We achieved by the consistent use of particular visual elements to create brand identity. To fully convey the concept behind ‘Nordic fjords’, we shooted and art directed the production of website and visuals for the marketing and e-shop.